Show me a business owner that doesn’t want more clients and I’ll show you a man who landed on the Sun and lived to tell the tale.
If you’ve done any type of research on promoting and growing your business, I’m sure you’ve come across the advice of using social media to promote your products and services, adding a blog to your website, guest posting, or attending networking events.
Don’t get me wrong, these tactics do work but, they are also used by everyone. And sometimes, you need to go the extra mile to stand out.
In this post, I want to share with you five alternative and creative ways of promoting your business and your website that aren’t your typical advice, yet they do lead to great results.
Let’s get started!
1. Take Advantage of LinkedIn
Did you know that LinkedIn traffic converts better than Facebook and Twitter? If you’re not using LinkedIn to promote your business, now is the best time to take advantage of it. After all, it is a social media network perfect for business owners and entrepreneurs.
There are three main ways to capitalize on LinkedIn’s power:
- LinkedIn Groups – LinkedIn is full of groups filled with potential partners and customers. Find a group that’s relative to your industry and participate the same way you would in a Facebook group – answer questions, start a discussion, share a tip or a tool that helped you, and go above and beyond to be helpful.
- LinkedIn Answers – LinkedIn Answers is a great way to establish yourself as an expert. It’s a professional question and answers community with information on various business-related topics. The biggest benefit is the ability to add “Web Resources” to each answer you provide, giving you ample chances to promote your business website.
- LinkedIn Pulse – If you want to get more exposure for your content, consider repurposing some of your older blog posts and sharing them on LinkedIn’s publishing platform. It’s equal to having your blog post published on the authority blog in your niche which leads to more connections and ultimately more eyeballs on your business.
2. Add Video To Your Marketing Efforts
By now, you probably know that video is a powerful marketing tool. With Facebook Live and Periscope dominating the scene, there has never been a better time to jump on the video bandwagon. Add to that the fact that Youtube is the second largest search engine on the internet and it’s easy to see how a video can benefit your business.
The videos you create don’t always have to be livestreams – depending on your niche, you can post a video that demonstrates your product in use, a customer testimonial, or the process that goes into product creation.
At the end of each video, include a call to action that tells people what to do. Do you want them to grab your freebie? Sign up for an exclusive coupon? Book a complimentary consultation session? Whatever you CTA is, ensure it leads back to your business website.
3. Answer a HARO query
If you’ve never heard of HARO, it stands for Help A Reporter Out. It connects journalists with relevant expert sources to help journalists meet their deadlines while enabling brands to spread the word about their business. Every time you answer a pitch, you increase your chances of getting high-quality inbound links, great PR, and referral traffic to your site.
4. Join Quora and Submit Answers
Not only can Quora serve as a great way to come up with blog topics, it’s also an excellent opportunity to position yourself as an authority. You can sign up for a daily email digest of questions related to your industry and provide a short and concise answer to the question, linking back to your site for a more detailed answer. You can also sign up for a Quora blog and use it in the same fashion as LinkedIn Pulse.
5. Book a Speaking Gig
You know that in-person networking and attending conferences is good for building relationships. But, have you ever considered using your experience to create a short presentation and pitching it to event organizers?
Having a keynote speaker is beneficial to event organizers as an additional incentive to promote their event and have people attend and at the same time, it helps you get the word out about your business. Don’t forget to prepare handouts for the event which include your website’s link.
As a bonus, record the gig via audio or video and then upload it to Youtube or iTunes which can then be shared across the web.
Are You Ready To Promote Your Business?
There are plenty of other ways to promote your business and your website but I hope you’ll use this post as a starting point and come up with even more ways to spread the word about your products or services.
What are your favorite methods of increasing website traffic?
Share with us your thoughts. I respond to every comment.
Ana Lynn Amelio
Digital Strategies Coach
Ana is on a mission to get your brand some clarity, make your website look awesome and help you kick business overwhelm to the curb! She helps mompreneurs establish effective business and marketing systems so they can spend more time with their families without sacrificing potential income opportunities.
Her services include coaching and private workshops through which she assesses your business situation and establishes workflows which will help you improve your business.