I am Petra Jones and just as many mumpreneurs like you; I started my first business with a BIG VISION. I wanted to build a global business with my children’s clothing brand.
While I knew everything about how to design garments and manufacture them, I had no clue how to market and sell my products and how to be the face of my brand.
I was confused and stressed and I went through several burnouts as well. Mostly I had no idea what worked online for my brand, where was my next client coming from and when. I found it difficult to stand out from the crowd of oversaturated designer children’s clothing.
I was hiding behind the brand and had a fear of being visible.
I was wondering if I was the only mum working from home wanting to create the dream business for herself and her family struggling like I was. I had so many questions …
I knew something had to change!
I found out about podcasting through a friend of mine who just launched his podcast. The thought of having a conversation with successful mumpreneurs was truly inspiring and exciting.
Almost overnight, I went from clothing designer to podcaster with a growing passion for finding out how they all did it, what was their experience and how it could help me and my business as well as others.
Within few weeks I was one of the top podcasts in New and Noteworthy on iTunes, with downloads growing every day. I was meeting incredible women entrepreneurs and building new relationships. I realised the business I created, I no longer loved and desired.
As my podcast grew more and more successful, I found myself speaking at my first conference, being recognised by complete strangers and being pitched to by successful mumpreneurs for their chance to be interviewed on my podcast.
I realised I could bring my podcast to more mums who needed encouragement, inspiration and insightful knowledge from my guests through other online platforms.
I was no longer fearful of being in the spotlight!
Today I get to share my experiences and conversations on my podcast with tens of thousands of mums running or starting their business.
I have created a growing online network consisting of various social media platforms with a following of over 20 thousand and thousands of monthly listeners so that I can help mumpreneurs like you.
I created the I Am Mumpreneur community for mums with an entrepreneurial spirit where you can find inspiration, learn business hacks, form new friendships and find support from like-minded members.
I want you to step into the spotlight in 2017 and together we will grow and motivate the rest of the tribe.