HOLLY ELSON

runs her business TopKnot Girl, Australian designed, handmade headwear label with her husband Nathan. Holly has many happy, loyal customers, huge following on Instagram of almost sixty thousand followers, so she is a bit of Instagram star.

IN THIS EPISODE I TALKED TO INSTAGRAM EXPERT HOLLY ELSON ABOUT:

  • her family and what it’s like to work with her husband
  • her business TopKnot Girl
  • her previous career
  • her first handmade product business
  • how she shifted into her headwear business TopKnot Girl
  • her decision to rebrand and focus just on one specific type of product
  • setting up her online shop
  • her beginnings on Instagram
  • getting the word out about her new direction and utilising her previous business followers
  • encouraging her customers to share TopKnot Girl products on their social media
  • beautiful photography
  • how to take beautiful flat-lays
  • her favourite editing apps
  • collaborating with other businesses
  • what to focus on when starting to post on Instagram
  • how to promote handmade business on Instagram
  • coping with constant changes on social media
  • measuring her sales conversions
  • creating customer experience
  • why she loves being a mumprenur
  • exciting plans for the future
  • her top tip for someone wanting to start their own product label

WHERE TO FIND HOLLY ELSON:

www.topknotgirl.com.au Holly Elson

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