is retail business strategist, blogger and podcaster, she is a passionate business woman who wants to create a vibrant and supportive community for retailers.
IN THIS EPISODE I TALKED TO RETAIL BUSINESS EXPERT SALENA ABOUT:
- her family and previous career
- how she processed herself out from her business
- how she became a retail business strategist
- major mistakes she sees retailers do
- understanding who you are selling to
- how to identify your ideal client
- easy ways to increase sales in retail business
- easy ways to upsell online
- planning for Christmas period to increase sales
- what was involved in planning for her chain of retail stores for the Christmas period
- producing content for your retail store using brand advocates
- managing your stock supplies for the Christmas period
- maximising on the quiet periods
- ways to the leverage the power of social media for retail stores
WHERE TO FIND SALENA KNIGHT:
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