SALENA KNIGHT

is retail business strategist, blogger and podcaster, she is a passionate business woman who wants to create a vibrant and supportive community for retailers.

IN THIS EPISODE I TALKED TO RETAIL BUSINESS EXPERT SALENA ABOUT:

  • her family and previous career
  • how she processed herself out from her business
  • how she became a retail business strategist
  • major mistakes she sees retailers do
  • understanding who you are selling to
  • how to identify your ideal client 
  • easy ways to increase sales in retail business
  • easy ways to upsell online
  • planning for Christmas period to increase sales
  • what was involved in planning for her chain of retail stores for the Christmas period
  • producing content for your retail store using brand advocates
  • managing your stock supplies for the Christmas period
  • maximising on the quiet periods
  • ways to the leverage the power of social media for retail stores

WHERE TO FIND SALENA KNIGHT:

www.salenaknight.com

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