According to recently released information by Fairfax, podcasting was a successful media in both the USA and Australia in 2015. Their findings note that 2.9 million Australians have listened to a podcast in the past 12 months. Furthermore, the Influential Dial (Edison Research), which is the longest-running survey of digital media consumer behaviour in America, stated that 36% Americans have listened to a podcast during their lifetime and 57 million have listened to a podcast within the last month.

If you were reading this thinking “I so should have a podcast”, I would be the last person to say that is not a good idea. My podcast show has allowed me to have an authentic voice. It has done colossal wonders for me personally and professionally.

I love it, but I won’t lie to you, there are challenges with having your own show. It is a time-consuming route that requires your utmost attention. If you are time poor, and therefore won’t be able to commit your time fully to creating and running your show, then it might not be the best focus for you.

So, before you jump ahead to start your podcast adventure I want to let you know that you don’t necessarily need to have a show to reap the benefits. You can reach a broad audience and grow your voice by being the guest on a podcast show. This gives you many of the benefits of having a podcast show without the hustle of running it.

The benefits of being featured on a podcast are numerous. The main benefits are being visible, being viewed as an expert in your field instantaneously, opening up new opportunities for speaking on additional podcasts and even some live stages, growing your contact list, and enhancing your own sphere of influence.

Does this sound exciting?

Prior to typing your first email to get on a podcast, spend some time researching various podcast shows. Listen to a few episodes of shows to see if being a guest would be a great match for you. By appearing on the right podcasts, which aligns with your niche, you will reinforce that you are an expert in your field.

Sometimes a podcast host may be hesitant to let you appear on the show. Check with your contacts and connections to see if you could get an introduction to the host. Introductions are a compelling way to unlock doors and give you instant creditability. Additionally, check your online presence and consistency across all your media channels before you request any interviews.

I believe this is extremely important because as the saying goes: “The way you present yourself to others is how others will perceive you.” Think about possible topics, which you could discuss on the show. Be bold and suggest them in your request. Your e-mail length and suggested topics do not need to be excessive; they just need to be enough to prompt the interviewer to check you out a bit more.

If you want to create more value to podcast subscribers (while drawing more attention to your contact list), have a free offer ready to promote. This is an excellent way to round out the information you are giving and to enhance your words with a valuable reference guide. Your free offer can be in the form of an e-book, video, additional audio, recorded training, etc.

When the interview is ready to go live, support the podcast and promote it extensively to your followers and on social media. It will be a new experience for your tribe to encounter. It will also show your support for the show, which can assist in securing other appearances.

Podcasts are a growing trend that I think will continue for the foreseeable future. So, I ask you “Why not have it firmly embedded in your PR and content plan?